Using PR to Generate Sales

So how do you use your PR to generate sales? It’s easier than you might think. And to help you on your way we have produced a four point plan which provides a few simple steps which should see your sales boosted… just by applying some common sense. If you’re operating in the online arena these benefits should be even more pronounced and – if you’re smart – instantaneous.

Even the best press exposure will never fully replace a well-executed sales campaign. However, by harnessing positive media coverage and aligning this with an intelligent sales initiative, you will inevitably reap your just rewards.

And just think, if you can encourage the readers of your press coverage to simply click through to your website to find out more or, better yet, make a purchase - you will have found an uncomplicated, winning formula.

Below we reveal our four point plan to generating more sales for your business…

Step 1: Incorporate your press into your marketing
Be sure to identify your best press coverage and weave this into your marketing material. And use this coverage to guide customers to your website. Your sales people should also be reading your press coverage: they can then use it to close their next sale.

Step 2: Use your PR to seal your next big deal
Have you had some recent powerful, positive press coverage? Make sure you use this when you’re presenting to your next, big customer. And don’t forget your existing customers: use your good PR to leverage the renewal or extension of their contracts.

Step 3: Use good press to build your credibility
If an article is in the press it will appear to have come from an independent source. Use this apparently objective, unbiased coverage to back-up your own view of the world to enhance the credibility of you and your business.

Step 4: Don’t rest on your laurels
Appreciate that getting your good news stories into the press is only half the job: the essential next step is to maximise this coverage to ensure it leads to tangible sales. Get these stories out on your websites, on blogs, on Twitter – the media has given you a leg-up… make sure you follow through to see the benefits.